Pär Ola, PO, Wiberg, vice VD at The Place
Worklife Partner The Place has long been seen as a guide in the recruitment industry thanks to their focus on the candidate instead of the employer. When they now announce their collaboration with the tech startup and AI platform JobAgent, they stick out their chin further and are predicted to be the recruitment industry’s big winner. “It feels so indescribably nice that an established company finally gets its eyes open for what smart technology can do to change such an outdated industry. The Place should be proud that they are first out! ” says JobAgent’s CEO Björn Elowson.
That recruiters still focus on putting out fires by quickly covering up with staff for temporary needs of their customers is not where Pär Ola, PO, Wiberg, vice president at The Place wants to stand in 2020. He describes how they as” worklife partners “have long fought to create a change in the, according to him, outdated recruitment recruitment. So the answer to the question why The Place (formerly Placera Personal) has now chosen to enter into a collaboration with the tech company JobAgent comes quickly: p >
– This is how it should work! That no one has invested more wholeheartedly in this before is strange, but it is clear, someone must be first. I have been in the recruitment industry for 30 years now and I can honestly say that almost nothing has happened at all. Employers continue to post ads and applicants continue to submit resumes and personal letters to keep their fingers crossed. Quite inefficient when you think about it, says Pär Ola.
Through JobAgent’s unique TalentAd , the candidates, with the help of smart AI, are recommended jobs based on their personal characteristics, driving forces and skills instead of what they have for job titles on the CV. When PO heard about JobAgent, he was therefore not late in accepting the question of participating in a pilot project. Being able to streamline the application process and also start from the applicant’s personality was completely in line with his and the company’s vision. JobAgent’s CEO Björn Elowson describes in turn how they, as a newly established tech startup, initially had to fight hard to prove to companies that AI can facilitate the recruitment process considerably and he therefore smiles big when he says:
– It feels so indescribably nice that an established company has finally opened its eyes to what smart technology can do to change such an outdated industry. The Place should be proud to be first out!
On JobAgent’s platform, the recruiter initially sees the candidate’s TalentAd in an anonymised version where gender, name or age are hidden, something that PO strongly likes. He describes how it minimizes the risk of unconscious prejudice and further believes that there is a great advantage to all candidates’ TalentAds having the same design:
– When you receive 40 different versions of the CV and personal letters, it is extremely difficult to set them against each other. It takes time, requires additions and also easily becomes unfair assessments as, for example, design and authorship can be woven into the assessment of an economist, which is completely wrong.
A sneak peak at the collaboration between The Place and JobAgent
The collaboration between The Place and JobAgent has already shown good results where both parties have seen rising numbers in the number of successful matches while the positive feedback has rolled in. PO is humbled by the rumor that those who were the first to use the AI platform are now on their way to becoming the recruitment industry’s new star. Instead, he concludes by saying:
– I can say with certainty that everyone in the recruitment industry has everything to gain from using JobAgent. It is such a clear win-win approach for all parties! At The Place, we think it’s fun to stand out and be early adopters, but I guess it’s now free for the rest to hang on to the train! ”